John changed over to a Phase One digital medium format in 2015. The Phase One Camera System is built using full-frame Medium Format sensors 2.5 times larger than the ones found in high-end DSLRs. Sensors this large deliver a powerful combination of the highest possible resolution together with large, high dynamic range pixels and exceptional wide angular response. Phase One is quite literally the best of all worlds when it comes to digital image quality. Balancing colors is equal parts art and science. The folks at Phase One have been working for over two decades to achieve perfection in colors across hardware and software, and the Phase One System is a direct reflection of that. You won’t find better color depth or rendering than with an this system. Using large sensor technology, the Phase One Camera System delivers unparalleled dynamic range, retaining unmatched detail in both highlights and shadow

what the world's best photography is made of

John uses Leaf Shutter lenses that are designed together with world-renowned optics manufacturer, Schneider Kreuznach of Germany. Building on decades of experience in high-resolution optics and precision manufacturing, the Leaf Shutter lenses are some of the sharpest lenses in the world, built for todays systems as well as the future. With an integrated Leaf Shutter, the Phase one Schneider Kreuznach lens range delivers industry leading flash synchronization speed of up to 1/1600th of a second. John can easily overpower the sun and gain complete control over ambient light using flash, in order to perfectly freeze motion or create beautiful lighting effects. The Phase One Camera System is made to use lenses offering breath-taking bokeh and dramatically shallow depth of field. Not only that, but the perspective retention and visual impression of a medium format capture is head and shoulders above smaller sensor photography. When you see it, you know.

"I use Phase One because it's the best. I just can't afford not to." - John Murphy